At 70, still as relevant and fashionable as ever!! With 70 percent of the market share. It is the only brand that does it better than none, as it understands Indian skin. In 1952, a phenomenon was taking place in the labs of India at the behest of the then Prime Minister to manufacture cosmetics for Indian women which were world-class and could fulfil the desire of Indian women to look beautiful. A far-sighted Prime Minister of the time asked a very well respected Indian industrialist JRD Tata, to establish a home grown cosmetic company. The result of that thought was the inception of a brand that has always been in vogue, time-relevant &amp; still stays the most successful. Millions of women all over India have adorned it. Known by every girl &amp; woman is "Lakme." Lakme combines global cosmetic technology with an in-depth understanding of Indian women's needs and offers a comprehensive beauty experience to their customers through products ideal for various Indian skin tones. Lakmé continuously innovates to offer a wide range of high-performance and world-class cosmetics and skincare products that have earned recognition from the People for the Ethical Treatment of Animals (PETA).&nbsp; Lakme products are divided into subcategories. Let's look at a few of the categories- Skincare products<ul><li>Cosmetics</li><li>Nail colour</li><li>Lip Care</li><li>Kajal</li><li>Face Washes</li></ul> Lakme skincare Introduction: Lakme skin care products cater to all Indian skin types, and these products are very well thought out &amp; suitable for all. Lakme has a ""bright from day to night"" range formulated with Argan oil and Moroccan oils, which is lightweight and non-greasy for the morning use, and then Argan oil all night serum for the night use that helps to repair and restore the skin. Another trendy range is Vitamin C, enriched with Kakadu plum. Vitamin C range is a powerhouse of antioxidants that help provide a healthy skin barrier that can fight multiple skin problems like ageing, pollution &amp; sun damage, and dull skin! This range has light serum, which helps improve and reduce skin dullness, combining it with all-day cream that helps boost skin glow. Next in their range is Absolute Hydra pro serum; each concentrated drop of this precious formula dissolves into the skin to smoothen texture and help boost skin hydration. Its lightweight &amp; fast-absorbing formula gives hydration and comfort, making it essential throughout the year! Lakme Absolute Hydra Pro Serum's formula is infused with HA-Penta complex &amp; glycerine for superior hydration. Absolute hydra pro serum is infused with hyaluronic acid, which is found in the skin and is known to act as a sponge for dry skin cells and helps moisturise, resulting in supple and smooth skin.&nbsp;Also, look out for ""On the bright side duo."" Help get a fresh and radiant glow. The power of precious micro-crystals makes skin luscious with a brightening serum that is concentrated with Vita-Resorcinol, which diminishes the formation and transfer of skin darkening pigments and precious micro-crystals known to polish your skin. The range of sheet masks is impressive, with a variety of fruity flavours to choose from and enjoy the refreshing and glowing skin.&nbsp; Other than the high-end range of Lakme's absolute, there are mid-to affordable skincare products. There is everything for each one's needs. Other than the high-end range of Lakme's absolute, there are mid-to affordable skincare products. There is everything for each one's needs. Lakmé cosmetics Lakme lipsticks are the most famous product of the Lakme cosmetic range. A smooth application with intense colour, suitable for Indian skin, the Lakmé 9 to 5 Primer + Matte Lip Colours comes with a built-in primer that sets a flawless matte base and evens out shade on the lips.&nbsp;&nbsp;Lakme make-up has a vast range to choose from primer, shades of foundation, blushes to go on Indian skin, highlighter to enhance one's high cheekbones, and concealer to hide all the facial flaws.&nbsp;&nbsp; An immense amount of nail shades and colours are available to suit and meet everyone's requirements.Along with nail shades, hand and nail care products were introduced to their collection. Lakme Eye Make-up No make is complete without the enhancement of the eyes. With the Indian obsession with Kajal, Lakme came up with their eyeconic kajal, which has become a staple in every household. The brand has been on a roll in rebranding and revamping, making it one of the best sellers.&nbsp; Try Lakme products with Smytten Smytten lets people try out Lakme products for free. Suppose you've ever wanted to try something new but didn't know if it was the right thing to do. Check out the free trials from your favourite brands to find the ones you like best. Discover the best Lakme products. Reasons why you should try Lakme products before you buy it. You have no idea what type of skin you have.&nbsp;You want to know if a product will work with your daily routine.You want to try out similar things at the same time.&nbsp;You're eager to find the best skin-tone match.&nbsp;You'd like to make a change but aren't sure where to begin.&nbsp; FAQ'sWhere can I shop Lakme products?Lakme products are available on the Smytten app. You can buy Lakme products from the shops too. Is Lakme a luxury brand?In 2005 Lakme consciously rebranded itself into a luxury brand. Today it caters to all segments, from budget to luxury.

<section>Discover the revolutionary Lakme Xtraordin-airy Lip Mousse, crafted for an incredibly lightweight and airy feel on your lips. This whipped-to-perfection lip mousse delivers a soft, velvety matte finish with intense color payoff, ensuring your lips look bold yet feel cushiony soft and light. Infused with nourishing Cocoa Butter, it keeps your lips moisturized and comfortable all day, providing vibrant, long-lasting color without any heavy sensation.</section><section><h4>Product Highlights</h4><ul><li>Feather-Light Texture: Experience an air-light mousse that feels incredibly comfortable and weightless on your lips.</li><li>Soft Matte Finish: Achieve a luxurious, velvety matte look that stays put and is non-drying.</li><li>Intense Color Payoff: Get vibrant, bold, and lasting color in a single swipe.</li><li>Hydrating Formula: Enriched with Cocoa Butter to nourish and moisturize your lips for all-day comfort.</li><li>Long-Lasting Wear: Enjoy vibrant lip color that stays put for hours.</li></ul></section>

Xtraordin-Airy Lip Mousse Liquid Lipstick - 105 The One Red

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Xtraordin-Airy Lip Mousse Liquid Lipstick - 105 The One Red