It all began with a vision to start a movement that redefines how India discovers and shops.
At Smytten, we believe in a world where you never have to settle.
Our goal is to offer
endless choices, ensuring that settling
for less is never an option.
After all, why settle for
‘maybe’ when you can
A community that trusts and loves discovering with us.
From global icons to emerging favourites, we have got it all!
Our users truly explore it all to discover their perfect match!
Reaching every corner of the country with love!
Our mission to revolutionise discovery extends beyond the consumer experience. At Smytten, we provide brands with the tools to connect deeply with their customers. Pulse and PulseSurveysAI empower businesses with real-time feedback and detailed insights, enabling them to refine their offerings, understand their audience, and stay ahead of the curve. These solutions help our partners grow and evolve, just as we do.
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We strive to create meaningful experiences that help you explore, discover, and make confident choices.
Your preferences, satisfaction, and convenience are at the core of everything we do.
Trust is non-negotiable. Every product on Smytten is 100% verified, authentic, and sourced directly from the brand.
We embrace innovation to redefine how you discover and shop, making the journey exciting and seamless.
We are committed to creating a platform that celebrates diversity and ensures everyone feels seen, valued, and included.
In 2015, we noticed something surprising: even with more products than ever, consumers struggled to find what truly suited their needs. People didn’t just need more options; they needed the ability to explore and find the right options. Shopping shouldn’t be about blind decisions or compromises. It should be empowering.
At Smytten, we set out to redefine how consumers connect with products. We built a platform that not only provides access but also puts discovery in your hands. By bridging the gap between curiosity and confidence, we are creating an ecosystem where brands and consumers interact on a foundation of trust and transparency.
We’are excited about what’s ahead. Smytten is not just a solution to today’s challenges; it’s the beginning of a movement where consumers can finally take control of their discovery journey. We can’t wait for you to be a part of it.
- Swagat Sarangi & Siddhartha Nangia
Co-Founders, Smytten
From strategists and creators to innovators and dreamers, every
Smytten team
member shares one goal: to make
India TRY IT ALL!
