Olay Hyaluronic Face Serum is formulated with a deeply hydrating formula that plumps the skin, for visibly smooth and bouncy skin in 28 days. Packed with the efficacy of Hyaluronic Acid and 99% pure Niacinamide, the formula helps strengthen the skin barrier to prevent water loss as well as attracts and binds moisture to the skin leading to 54% hydration. Olay Hyaluronic Face serum helps improve the texture of the skin by providing intense hydration. It can make the skin appear smoother, softer, and more supple, reducing the appearance of fine lines and wrinkles.