Gush Beauty Play Paint Liquid Lipstick delivers intense, long-lasting matte color with a surprisingly comfortable, non-drying formula. Infused with hyaluronic acid, Vitamins E & C, it nourishes and plumps lips while providing buildable coverage—from a subtle wash to a bold statement. This versatile product effortlessly transitions from lips to cheeks and eyelids for a seamless monochromatic look.

Product Highlights

• Intense Matte Color: Ultra-pigmented formula for lasting impact.
• All-Day Comfort: Non-drying, lightweight texture keeps lips feeling soft.
• Buildable Coverage: Customize your look from sheer to bold.
• Multi-Use Formula: Effortlessly create a cohesive monochromatic makeup look.
• Nourishing & Plumping: Hyaluronic acid and Vitamins E & C hydrate and enhance lip volume.