Reveal your brightest, smoothest skin with the Plum Simply Bright 2% Niacinamide Face Wash with Rice Water. This gentle, sulfate-free cleanser is expertly formulated to brighten, soften, and clarify your complexion. Powered by 2% Niacinamide, antioxidant-rich Rice Water, and hydrating ingredients like Hyaluronic Acid and Pro-vitamin B5, it effectively washes away dirt and impurities without stripping your skin's natural oils. Experience a refreshing clean that leaves your skin feeling fresh, radiant, and balanced, making it suitable for all skin types.
Product Highlights
- Brightens & Evens Tone: Formulated with 2% Niacinamide to help reduce dullness, fade blemishes, and promote a more even skin tone.
- Smoothens & Softens: Enriched with Rice Water and Rice Ferment Filtrate, known for improving skin texture and elasticity for a soft, supple feel.
- Hydrates & Cleanses: Contains Hyaluronic Acid and Pro-vitamin B5 to maintain skin hydration while gently removing pore-clogging impurities.









