Aveeno Daily Moisturizing lotion is clinically proven to improve the health of dry skin in 1 day, with significant improvement in 2 weeks. Formulated with Active Naturals Colloidal Oatmeal and rich emollients, this nourishing lotion helps prevent and protect dry skin for a full 24 hours. As a skin protectant active ingredient, oatmeal can help restore skin's normal pH and aid in the maintenance of skin's moisture barrier to help prevent and protect dry skin. Aveeno Daily Moisturizing Lotion doubles skin moisture, and over time keeps working even if you skip a day. Aveeno Daily Moisturizing lotion leaves your skin feeling soft, smooth and naturally healthy looking and is gentle enough for everyday use. It’s also fragrance free, non greasy and noncomedogenic.