Start by really looking at your hair. Is it dry all over or just at the ends? Does it break easily or is it just lacking shine? Fine, dry hair needs lighter formulas, whilst thick, coarse hair can handle richer, more intensive treatments. Your hair's porosity also matters—high porosity hair absorbs products quickly but loses moisture fast, whilst low porosity hair is harder to penetrate but holds onto moisture longer.
Consider Your Lifestyle
Be honest about your routine. If you heat style daily, you need a 
hair repair mask that can handle the damage. If you colour your hair regularly, look for masks specifically designed for chemically treated hair. Swimming regularly? You'll want something that can combat chlorine damage.
Read Labels Like a Pro
Ingredients are listed in order of concentration, so the first five ingredients matter most. Avoid masks with high alcohol content (though some alcohols like cetyl alcohol are actually moisturising). Look for masks that list moisturising ingredients early in the formula.
Mastering the Art of Hair Mask Application
Even the best hair mask won't work miracles if you're not using it properly. The good news is that getting it right isn't rocket science—it just takes a bit of know-how.
Application Techniques That Work
Start with clean, damp hair—not soaking wet, just towel-dried. Apply the mask from mid-length to ends, avoiding your roots unless the product specifically says otherwise. Use a wide-tooth comb to distribute evenly, then twist your hair up and clip it. This prevents the mask from dripping everywhere and helps it penetrate better.
Timing and Frequency
Most masks work best when left on for 10-20 minutes, but always check the instructions. Using a hair mask once or twice a week is usually plenty for most people. Overdoing it can lead to product buildup or protein overload, which can actually make your hair feel worse.
The Overnight Treatment Trick
For seriously damaged hair, some masks can be left on overnight for an intensive hair treatment. Wrap your hair in a silk scarf or use a silk pillowcase to prevent mess and friction. This method works particularly well with oil-based masks.
DIY vs Store-Bought: Finding Your Balance
There's something quite satisfying about whipping up your own hair mask in the kitchen, but is it always the best option? The truth is, both approaches have their place in a solid 
hair care routine.
The DIY Route
Homemade masks using ingredients like avocado, honey, and olive oil can be surprisingly effective. They're cost-effective, and you know exactly what's going into them. Honey is a natural humectant, avocado provides healthy fats, and eggs offer protein. However, DIY masks can be messy, time-consuming, and their effectiveness can be inconsistent.