Arata is India's first and only 100% Nature Derived, Zero Chemical unisex personal care brand. It provides all-natural personal care products without compromising on our aesthetic experience. Arata ensures that its all-natural products look, smell and feel fantastic on the skin and hair without the use of a single synthetic ingredient. The brand has made this possible through years of rigorous product development and collaboration with some of India's finest Cosmetologists and Production Specialists. Each Arata product is safe and effective for everyday use and is meant to give a fresh new approach to your skin and hair-care routine.